Wroclaw, Poland – April 03, 2024 – Better Software Group, a leading provider of video and broadcasting solutions, presented CTV App Framework designed for building cost-effective applications.

This solution is designed to simplify and accelerate the creation of engaging CTV apps. CTV App Framework delivers its benefits across a wide range of devices, including Smart TVs (Tizen, WebOS, Titan OS, VIDAA, SmartCast, Android TV, Apple TV) and streaming devices (Roku, Chromecast, Amazon Fire TV, Set-Top Boxes).

This broad compatibility ensures that applications built with the CTV App Framework can reach a vast audience, maximizing engagement and reach for content providers, while reducing the time-to-market of app launches.

This solution aims to revolutionize the CTV application development by leveraging reusable components, allowing for a more efficient development process. It enables companies and content providers to focus on creating unique, engaging content rather than a complicated development process. Therefore, entry into the CTV market is more accessible to companies of all sizes.
Built on a scalable architecture, the CTV App Framework effortlessly supports applications of varying complexity and scale. The platform can accommodate large user bases and data volumes without compromising performance. What’s more, its modular design allows for easy expansion and modification to meet changing user needs.

bart lozia

Better Software Group CEO Bart Lozia, says:

We are very excited to launch CTV App Framework. This solution opens up new possibilities for businesses and allows them to create engaging and dynamic CTV applications without breaking the budget. Furthermore, the framework is designed with a strong focus on UX/UI, ensuring that end-users enjoy a seamless and intuitive interface.

Better Software Group will be present at the upcoming NAB Show 2024 in Las Vegas. Interested parties are encouraged to book a meeting with BSG experts to learn more about the capabilities and advantages of the CTV App Framework.

About Better Software Group
With 13 years of experience, Better Software Group is revolutionizing digital media consumption by offering intuitive solutions tailored to the needs of content distributors such as broadcasters, media agencies, telecommunications companies and sports organizations. Their holistic approach includes expert consultation, rapid team building, video and media development and ongoing support, combined into a seamless service that prioritizes user-friendly interfaces and efficient, innovative results.