Multiplatform apps – how to make the best of what you have


Is going multiplatform the superior choice? And what should be done to make it successful? See how you can reach all the audiences.

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Why strategic partnerships are crucial for OTT/VOD solution success


A strategic network is being built among media and entertainment service providers. Does it advance the process of solution creation?

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Engagement models explained – choose the one that fits you


Engagement models may need a lot of research so we have prepared a short introduction to the topic to help you grasp all of the most important concepts.

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OTT app creation – how to deliver amazing viewing experiences


It is easy to fall for the branding and advertising so let’s dive into crucial topics for delivering exquisite viewing experiences with every OTT solution.

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The new era of customizable white-label OTT platforms


Is the novelty of customizable white-label OTT option the answer for all searching for the sweet middle ground between cost efficiency and higher personalization? Will it be the ultimate choice for most smaller companies and organizations? 

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How to keep your OTT platform users – Churn rate turnover


Currently, while the market of OTT platforms is getting crowded and users have to restrict themselves to only a couple of services, the competition is greater than ever. The owners of such platforms try to keep their audiences and encourage new growth of followers but is battling the dreading churn rate even possible and how to do it? 

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How Dynamic Ad Insertion (DAI) impacts media businesses


While the world has been fascinated with subscription-based streaming services, we are now in the phase of rediscovering other models of content revenue collection. This is where Dynamic Ad Insertion (DAI) comes to play, as a new form of access to content-hungry users and an opportunity for media owners. 

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How Can Pay TV Coexist With OTT in the Evolving Subscription Industry?


There is no way to stop or reverse the cord-cutting trend – pay TV needs to change, fast. The most likely scenario is...

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Personalization As a Tool to Retain Users of Your VOD/OTT Service


Without a personalized approach and great recommendations, even the best quality content won’t cut the mustard.

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How to Build a Video Streaming Website, Service, or Platform like Netflix, Amazon, or Hulu


The video streaming industry has become so populated and competitive that it’s hard to imagine another streaming upstart launching...

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