Engagement models explained – choose the one that fits you


Engagement models may need a lot of research so we have prepared a short introduction to the topic to help you grasp all of the most important concepts.

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Personalization As a Tool to Retain Users of Your VOD/OTT Service


Without a personalized approach and great recommendations, even the best quality content won’t cut the mustard.

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Everything You Need to Know About VOD/OTT Advertising


In this article, we will cover the main concepts in VOD/OTT advertising and discuss the main benefits it offers. Let's begin with few definitions.

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OTT Deployment In The Cloud: What Broadcasters Need to Know


OTT deployment in the cloud is cited among the key solutions to this complexity, and this article aims to discuss its key benefits.

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What Are FAST Channels?


What are the benefits of launching a FAST channel and how to lunch one?

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What Is Video Transcoding and Why Is It Important?


Among the many different terms thrown around in media streaming technology, transcoding is probably one of the most important concepts.

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What’s a CDN and Does Your OTT Streaming Platform Need it?


A Content Delivery Network (CDN) is a piece of technology which ensures the fast distribution of video content across the globe...

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How Does the Media Industry Change During Pandemic?


The article describes how coronavirus and isolation impact on consumption of streaming platforms, OTT, and television (media industry).

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IPTV In a Nutshell


If you haven’t heard of IPTV before, chances are you probably will – or you are already using some incarnation of it without even knowing.

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Would You Rather Quit Beef for Life or Never Watch Netflix Again?


“Streaming pollution” drama has gotten a little out of hand, as quick fact checking reveals the evidence to support the argument is a little flimsy.

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