The evolution of streaming channels: introducing FAST channels

In the ever-changing entertainment industry, the way we consume content has changed significantly. The rise of streaming channels has not only revolutionised how we access our favourite shows and movies but has also introduced a new platform that is gaining increasing popularity. Meet the FAST channels!

In this article, we will delve into the exciting world of streaming channels, spotlighting the remarkable growth of FAST channels and the countless benefits they bring to viewers and content providers.

What are FAST channels?

FAST channels, or Free Ad-Supported Streaming Television, represent a new wave in the world of streaming services. These channels offer a diverse array of content, including TV shows, movies, reality series, and live news, all without the need for a subscription fee. Instead, they are supported by ad revenue, making them a cost-effective alternative to traditional TV channels.

Unlike conventional linear TV, FAST channels are delivered over the internet, making them accessible to anyone with a smart TV, smartphone, tablet, or desktop computer. This means you can enjoy your favourite shows and movies on platforms like Pluto TV, Tubi, and Xumo without the hefty price tag of a cable subscription.

The world of ad-supported streaming channels

How do they manage to offer content without charging a monthly subscription fee? The clue is in the name: Ad-Supported. Instead of paying with money, viewers “pay” with a little bit of their time by watching ads. These ads which might appear between episodes or during natural programme breaks fund the platform.

These platforms offer a wide range of content including popular TV series, movies and live broadcasts. The result is a viewing experience similar to traditional TV but without the dent in your bank account.

FAST channels are not just dumping grounds for old content. Many of these platforms have partnerships with major studios so you’ll find a mix of classic hits, contemporary favourites and sometimes even original programming. You might stumble upon a movie you missed in theatres or a series you’ve been meaning to binge.

Leading the charge are platforms like Pluto TV, Tubi, Xumo, Crackle, IMDb TV, The Roku Channel, Samsung TV+.

The rise of FAST services

The FAST industry is on an impressive upward trajectory, with ad revenue projected to reach US$11.68bn in 2025. This growth is driven by the increasing number of viewers turning to FAST services, with an estimated to reach 1.1bn users by 2029.

A significant factor fueling this rise is the trend of cord-cutting, where more than 56 million of U.S. internet households have severed ties with their premium TV provider, emphasising the dominance of video streaming services.

FAST services offer a familiar programming grid and always-on functionality, much like traditional cable TV, but without the associated costs. This makes them an appealing option for viewers seeking a budget-friendly yet comprehensive entertainment solution.

Why FAST are dominating the streaming channels landscape 

In today’s digital broadcasting world FAST channels are standing out. Many content creators and advertisers are launching their own FAST channels to reach a larger audience and offer free ad-supported content.

As we see advancements in technology and shifts in viewer habits its no wonder many are flocking to these channels as their go to choice.

So let’s take a closer look at what makes FAST channels so popular.

Speed and efficiency 

In a world where information travels at the speed of thought, FAST streaming services are essential for real-time data delivery. Whether it is streaming a live sports event, the latest news, or a favourite TV show, viewers expect instant access to content. FAST channels perfectly meet these demands by optimising their infrastructure for speed and performance.

Scalability 

One of the key features of FAST channels is their ability to scale to user demand. These platforms are built to handle spikes in viewership, whether it is a big event or a premiere of a popular show. This scalability means even during peak usage viewers can consume content without buffering or quality degradation.

Flexibility 

FAST channels show great diversity in data handling. They can deliver content to a wide range of devices from smart TV to smartphone and everything in between. This flexibility means viewers can consume their favourite content on the device of their choice part of a user friendly and inclusive experience.

Cost-effectiveness 

From a business perspective FAST is cost efficient. Their architecture is designed for efficiency, reducing infrastructure and maintenance costs compared to traditional broadcasting. This cost savings means content providers can allocate resources more strategically and potentially invest in higher quality content.

Improved user experience 

FAST channels meticulously engineer the data journey from the server to the user, ensuring a smooth and uninterrupted flow of content. This includes optimizing the content delivery network (CDN), reducing data bottlenecks, and using advanced streaming protocols. The result is a user experience in which content is easily accessible, of high quality, and delivered with minimal delay. 

Security and safety

Ensuring the security of content and user data is of paramount importance to FAST channels. FAST channels often include linear channels, providing scheduled programming similar to traditional television but with enhanced security measures. To address these concerns, FAST channels use cutting-edge encryption techniques designed to protect both streamed content and viewers’ personal data.

FAST channels vs. linear TV

While FAST channels share similarities with traditional linear TV channels, they offer several distinct advantages.

One of the key benefits is the lower ad load compared to traditional paid TV, providing a more enjoyable viewing experience. Additionally, FAST channels utilise Dynamic Ad Insertion, delivering ads based on a viewer’s preferences, likes, and dislikes. This targeted approach not only enhances ad performance but also results in a higher CPM (cost per thousand impressions) than traditional paid TV.

Moreover, FAST channels are accessible on a wide range of devices, including connected TVs, smartphones, tablets, and computers, making them more versatile and convenient than traditional linear TV.

The combination of better targeting, improved ad performance, and greater accessibility positions FAST channels as a superior alternative to conventional TV channels.

Popular streaming platforms for FAST channels

Several popular streaming platforms have embraced the FAST channel model, offering a wide range of content to cater to diverse interests. Platforms like Pluto TV, Tubi, Xumo, Rakuten TV, and Veely provide an extensive selection of TV shows, movies, reality series, and live news.

For example, Pluto TV boasts over 196 exclusive channels, including those dedicated to TV shows, movies, and music videos. These platforms not only offer mainstream content but also feature niche channels that cater to specific interests, ensuring there is something for everyone.

The variety and accessibility of content on these streaming platforms make them a go-to choice for viewers seeking free ad-supported streaming options.

Summary: dive into streaming channel revolution 

Now that you have learned a bit about the world of FAST channels and their innovative impact on digital media, it is time to take the first steps towards engaging with these dynamic platforms.   

If you are a content creator, business owner, or organisation interested in launching your own FAST channel, we can help! Contact our specialists to explore the possibilities, plan the conversation, and begin the journey to creating a digital channel that reaches and engages your target audience.