bsg

Projekt „Stworzenie strategii internacjonalizacji dla przedsiębiorstwa Better Software Group”

Projekty finansowane ze środków UE Spółki Better Software Group S.A.

1. Projekt „Stworzenie strategii internacjonalizacji dla przedsiębiorstwa Better Software Group”.

BETTER SOFTWARE GROUP SPÓŁKA AKCYJNA zrealizowała projekt PT.:
„Stworzenie strategii internacjonalizacji dla przedsiębiorstwa Better Software Group”. Okres realizacji projektu - 1 września 2017 roku do 30 kwietnia 2018 roku.

Całkowita wartość projektu: 49 999,99 zł
Kwota wydatków kwalifikowalnych: 40 650,40 zł
Kwota dofinansowania: 34 552,84 zł

Głównym celem projektu było stworzenie dla przedsiębiorstwa kompleksowej strategii biznesowej mającej na celu pełne wykorzystanie i maksymalizację aktywów przedsiębiorstwa w celu zwiększenia rentowności i uzyskania długoterminowej przewagi konkurencyjnej, której głównym elementem była część dotycząca internacjonalizacji przedsiębiorstwa BSG.

Projekt realizowany był w ramach Działania 1.4 „Internacjonalizacja przedsiębiorstw” Poddziałania 1.4.2 „Internacjonalizacja przedsiębiorstw – ZIT WrOF” Schemat 1.4.A Tworzenie nowych modeli biznesowych MŚP" w ramach Regionalnego Programu Operacyjnego dla Województwa Dolnośląskiego na lata 2014–2020.

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    Home

    About us

    At Spyrosoft BSG, formerly known as Better Software Group, we excel at providing comprehensive video solutions meticulously tailored for scalability and operational excellence. With 13 years of industry experience, our team of over 200 experts is a component of the broader Spyrosoft Group, which encompasses over 1,500 specialists. This vast pool of talent and resources puts us in a unique position to provide our customers with access to the most innovative and effective solutions.

    Our comprehensive suite of services is designed to support clients at every phase of their journey, from the initial strategy and conception through to the delivery and meticulous post-launch optimisation.

    We cut through the complexity of video technology, enabling you to create immersive experiences for audiences around the world. We’ll help you create unforgettable experiences that inspire.

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    Spyrosoft BSG

    Custom Streaming Solutions

    Launch your Roku app faster with our development expertise. We build high-performing Roku applications to engage your audience on the leading streaming platform.

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    Expand your audience of HbbTV viewers with our services. Connect with viewers directly on their TV screens by offering them dynamic interactive experiences.

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    Reach millions of viewers on leading smart TVs. Our experienced team builds modern, user-friendly apps to bring your content to life on the biggest screens.

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    Launch your white-label OTT platform effortlessly

    Go beyond basic video hosting. Better Media Suite empowers you to create a fully branded, white-label streaming platform – no coding required. Reach your audience, everywhere. Deliver seamless streaming experiences across all devices, from smartphones to smart TVs.

    Explore more
    White label OTT Platform

    Our video streaming portfolio

    Discover how we've helped businesses across various industries achieve their goals.

    Nordisk Film+

    Multi-platform streaming application for Nordisk Film – a Danish film production and content distribution company. The app offers an intuitive, user-friendly interface across all platforms, enhancing the customer experience. 

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    Nordisk Film+
    Eleven app

    Eleven app for Smart TV

    A modern app for Samsung Smart TV built on Tizen OS using React technology. With our new app, watching sports on TV will be now even more exciting!

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    TV 2 Play App

    TV 2 Play offers an extensive streaming experience, featuring live broadcasts of TV 2’s linear channels, a diverse selection of rental movies, and a rich library of both international and Norwegian TV shows. Additionally, the platform keeps viewers updated with the latest news and offers live streaming of various sports events. 

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    TV 2 Play App

    Our key differentiators

    Customer-centric approach


    Our priority is to understand and meet the unique needs of each client, ensuring that our solutions not only meet technical specifications but also closely align with the client’s business goals and user expectations.

    Scalability and reliability


    We prioritise fostering strong relationships with our clients by maintaining open, honest, and clear communication throughout the entire project lifecycle. We believe in open dialogue and actively encourage your questions.

    Transparent communication


    We build software solutions with scalability in mind, ensuring they can seamlessly adapt and grow alongside your business. Our solutions can handle increased users and data without compromising performance.

    Reduced time-to-market


    Our competitive advantage lies in our team of over 200 video solution specialists. We couple their expertise with agile development methodologies, fostering a collaborative environment that prioritises efficiency.

    Trusted by

    Our References

    BLOG

    A few words
    from our experts

    Get the inside scoop from the industry’s best. Our blog dives deep into the world of video apps and streaming services, keeping you in sync with the latest trends and technologies shaping the media landscape. We don’t stop there – you’ll also find company updates and news.

    See all articles ->


    Principles of conduct

    Principles of conduct

    Better Software Group (further referred as BSG) works towards achieving high standards of business conduct, working conditions and environmental management internally. We expect the same approach from those with whom we do business.

    Better Software Group has introduced the Principles of conduct because it believes that internal relations (between its employees) and external (with customers, suppliers, partners and other entities around the world) should be based on

    specific rules:

    BSG rejects all forms of corruption or bribery;

    BSG is an honest competitor;

    BSG protects confidential information;

    BSG is required to resolve conflicts of interest;

    The BSG Conduct Principles were updated and approved by Better Software Group Board Management 1st of September 2018. These principles spell out the minimum standards that we expect to see achieved over time.

    1. Relationship with applicable laws

    In addition to complying with the provisions of these BSG Conduct Principles (hereinafter the “Principles “), the BSG shall comply with all national laws and all laws applicable to the BSG and its operations. Where the requirements of such applicable laws and the Principles differ, or are in conflict, the BSG shall comply with the highest standard consistent with applicable laws.

    2. Human rights

    The BSG shall respect internationally recognized human rights, including those expressed in the United Nations International Bill of Human Rights.[1]

    The BSG shall conduct its business consistently with the United Nations Guiding Principles on Business and Human Rights.[2]

    3. Labour rights and working conditions

    3.1 Fundamental labour principles and rights

    • The BSG shall respect internationally recognized rights and principles as set out in the International Labour Organization’s Core Conventions. [1] and Declaration on Fundamental Principles and Rights at Work.

    3.2 Freedom of Association and the Right to Collective Bargaining

    • The BSG shall recognise and respect the right to freedom of association and the right to collective bargaining of its employees and/or workers (“Worker” or “Workers“) consistent with national laws and regulations.
    • The BSG shall effectively inform Workers that they are free to join or not to join a Worker’s organisation of their choosing consistent with national laws and regulations. Their doing so will not result in any negative consequences to them, or retaliation, from the BSG. The BSG shall not interfere with the establishment, and operation of such Workers’ organisations.
    • Where the right to freedom of association or to collective bargaining are restricted under national law, the BSG shall allow Workers to freely elect their own representatives.

    3.3 Forced Labour

    • The BSG shall not employ or use any form of forced, bonded or compulsory labour, and shall strictly prohibit any form of slavery or human trafficking. The BSG shall at all times have a written policy in relation to such matters, and shall ensure the policy’s effective implementation within its organisation. In particular, the BSG shall establish and implement appropriate systems to ensure that no form of forced, bonded or compulsory labour, or slavery or human trafficking is employed or used within the BSG’s operations and its supply chain.
    • All work must be voluntary and Workers shall be free to leave their employment upon giving reasonable notice.
    • Workers shall not be required to lodge deposits, identity papers or work permits as a condition of employment.

    3.4 Child Labour

    • The BSG shall not employ or use child labour.
    • A child means any person under 15 years of age, unless national laws and regulations stipulate a higher mandatory school leaving or minimum working age, in which case the higher age shall apply. “Child labour” means any work by a child, unless it is considered acceptable under the International Labour Organization’s Minimum Age Convention 1973 (No. 138).
    • The BSG shall ensure that no child or any other person under the age of 18 performs any hazardous work, or work that is inconsistent with such person’s personal development. In these Principles ‘hazardous work’ means, but is not limited to, work which exposes the child or other person under the age of 18 to physical, psychological or sexual abuse; work underground, under water, at dangerous heights, in confined spaces; work with dangerous machinery, equipment and tools, or which involves the handling or transport of heavy loads; work in an unhealthy environment (including exposure to hazardous substances, agents or processes, temperatures, noise levels or vibrations potentially damaging to health); work under particularly difficult conditions such as work for long hours or at night or where the child or other person under the age of 18 is unreasonably confined to the premises of the BSG.
    • If the BSG discovers a child employed, or that any child labour is used, by or on its behalf, the BSG shall take appropriate steps to address the situation immediately and the best interests of the child shall be the primary consideration.
    • The BSG shall at all times have a written policy that clearly states the minimum age for Workers, and other requirements of this Principle and the BSG shall ensure the policy’s effective implementation within its organisation. In particular, the BSG shall establish and implement appropriate systems to ensure that the BSG shall not employ or use child labour as set out in these Principles.

    3.5 Non-Discrimination

    • The BSG shall promote equality of opportunity and diversity in the workplace.
    • The BSG shall not engage in or support any form of discrimination, including based on race, colour, age, sex, sexual orientation, pregnancy, language, disability, religion, political or other opinion, or social origin.

    3.6 Degrading treatment

    • All Workers shall be treated with respect and dignity. The BSG shall not tolerate any degrading treatment towards Workers, such as mental or sexual harassment, discriminatory gestures, language or physical contact that is sexual, coercive, threatening, abusive or exploitative.

    3.7 Employment Conditions

      • The BSG shall at minimum comply with national laws and regulations. Workers shall be provided with a written employment contract, voluntarily signed by them, prior to performing any work at the BSG’s facility that defines the terms and conditions of employment in a language understandable to the Worker.
      • The BSG shall pay a fair and reasonable wage which shall, at minimum, comply with applicable legal and industry standards. The BSG shall not use deductions from wages as a disciplinary measure.
      • The BSG shall ensure that working hours do not exceed the maximum set by national laws and regulations. The BSG shall ensure that Workers have the right to at least one day off following every six consecutive working days.

    4. Health and Safety

    • The BSG shall provide and maintain a safe and secure working environment in accordance with applicable laws and internationally recognised standards.
    • Hazards shall be identified, risk assessed, mitigated and monitored and the necessary precautionary measures taken to prevent accidents, occupational diseases and foreseeable emergency situations. The BSG shall establish and implement appropriate systems for recording, investigating and implementing learning points from accidents and emergency situations.
    • The BSG shall develop and implement a training programme designed to ensure that Workers are adequately educated on health and safety issues. This shall include the nomination and training of Workers at an appropriate level with responsibility for discharging the BSG’s health and safety obligations.
    • The BSG shall secure that, where it provides accommodation, it shall be clean, safe and meet the basic needs of the Workers and, where appropriate, their families.

    5. Environment

    • The BSG shall take a precautionary approach towards environmental and climate challenges, ensure that responsible practices for managing environmental impacts are in place, and encourage the development and diffusion of environmentally friendly technologies.
    • The BSG shall comply with applicable laws and internationally recognised standards.
    • The BSG shall effectively implement an environmental management system in accordance with internationally recognised standards to the extent applicable to the BSG’s operations.
    • The BSG shall minimise its environmental impact and continuously improve its environmental and climate performance and work towards, resource efficiency and sustainable waste management.

    6. Privacy, freedom of expression and data protection

    • The BSG shall appropriately recognize and respect privacy and freedom of expression within the BSG’s operations.
    • The BSG shall use due skill, care and diligence and implement adequate and documented security controls and take necessary precautions to protect any data against unauthorized or unlawful processing and against accidental loss, destruction, damage, alteration or disclosure. If the BSG processes personal data the BSG shall ensure the care and awareness which is required according to laws and regulations in order to safeguard the interests of the data subjects.

    7. Prohibited Business Practices

    7.1 Competition

    The BSG shall always meet competitors in an honest and professional manner. The BSG shall not cause or be part of any breach of applicable competition laws and regulations, such as illegal cooperation on pricing and illegal market sharing.

    7.2 Bribery, Corruption and Fraud

    • Better Software Group shall comply with applicable laws and regulations concerning bribery, corruption and fraud.
    • The BSG shall not offer, give, ask for, accept or receive any form of bribe, facilitation payment or undue or improper advantage, favour or incentive to/from any public official, international organisation or any other third party (either in private or public sector), whether directly or through an intermediary.
    • The BSG shall maintain an effective anti-corruption programme designed to ensure compliance with applicable anti-corruption laws and regulations. The programme shall be proportionate to the risks faced by the BSG and shall include procedures to monitor compliance and detect and address violations.

    7.3 Gifts and business courtesies

    • Better Software Group shall not, directly or indirectly, offer or give gifts to the Purchaser’s employees or representatives or anyone closely related to these, unless the gift is of modest value. Cash or cash equivalents shall not be offered or given. Hospitality, such as social events, meals or entertainments may be offered if there is a legitimate business purpose involved, and the cost is kept within reasonable limits. Travel expenses for the individual representing the Purchaser shall be paid by the Purchaser. Hospitality, expenses or gifts shall not be offered or given in situations of contract negotiation, bidding or award.
    • Better Software Group shall not, directly or indirectly, offer or give any gifts or hospitality to any third party, including public officials, in order to obtain or retain business or a business advantage for the Purchaser.

    7.4 Money Laundering

    • Better Software Group shall be firmly opposed to all forms of money laundering and shall only conduct business with partners involved in legitimate business activities with funds derived from legitimate sources. The BSG shall take reasonable steps to prevent and detect any illegal form of payments, and prevent its financial transactions from being used by others to launder money.

    7.5 Sanctions

    • The BSG shall take reasonable steps to ensure that no entity or person subject to United Nations, European Union or other applicable sanctions laws and regulations is involved in or unlawfully benefits from the BSG’s operations, including its supply chain, and to prevent involvement in any transaction prohibited by applicable sanctions laws and regulations.

    [1]    The Universal Declaration of Human Rights (1948), the International Covenant on Civil and Political Rights (1966) and its two Optional Protocols, and the International Covenant on Economic, Social and Cultural Rights (1966).

    [2]     HR/PUB/11/04 (2011)

    [3]    Freedom of Association and Protection of the Right to Organise Convention, 1948 (No.87); Right to Organise and Collective Bargaining Convention, 1949 (No. 98); Forced Labour Convention, 1930 (No. 29); Abolition of Forced Labour Convention, 1957 (No. 105); Minimum Age Convention, 1973 (No. 138); Worst Forms of Child Labour Convention, 1999 (No. 182); Equal Remuneration Convention, 1951 (No. 100); Discrimination (Employment And Occupation) Convention, 1958 (No. 111).


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    Multiscreen TV apps

    About

    We operate within the Spyrosoft Group – one of Europe’s fastest-growing tech companies, listed on the Warsaw Stock Exchange

    As part of this global organisation, we combine our deep expertise in media and video technology with the scale, infrastructure and capabilities of a group that spans four continents and employs over 1900 specialists. We are fully focused on delivering streaming, multiscreen and broadcast solutions that help our clients grow, innovate and stay ahead in a fast-moving industry.

    +1900K

    employees

    +300

    clients

    122M$

    in 2024

    We code what we believe in

    We build media technology that feels invisible to the user – but makes all the difference.
    Whether it’s streaming a live match, catching up on a favourite show or managing complex content workflows behind the scenes – we make sure everything runs smoothly, reliably and beautifully.

    What drives us isn’t just code. It’s the people behind the screen.
    We put our experience, care and precision into every project, knowing that great video solutions can do more than entertain – they can connect, inform and improve everyday life.

    Proven partner for global media and streaming companies

    Helping you deliver video without compromise

    With a strong media focus, global presence, and technical DNA – Spyrosoft BSG is here to help you deliver seamless video experiences to audiences worldwide.

    Let's connect

    Built on trust. Driven by experience. Focused on results.

    We think long-term – just like you

    We don’t chase quick wins. Every project is a step in a lasting partnership. We take the time to understand your goals and deliver solutions that scale with your business.

    We design platforms with purpose

    Every feature we build, every screen we launch – it’s all aligned with your business goals. No fluff, no shortcuts. Just results that matter.

    We act like part of your team

    We’re flexible, responsive and committed. Whether we provide full delivery or just a few experts, we integrate with your team and workflows to get things done.

    We care about the experience

    For us, it’s not just about code. It’s about the quality of the experience: how your users watch, interact, and stay engaged – and how smoothly your platform runs.

    We connect tech with real context

    We speak both backend and boardroom. Our teams bridge the gap between engineering and decision-making – because great platforms need both.

    We earn trust through delivery

    We believe in transparent communication, technical ownership, and doing what we say we’ll do – even in the most complex, high-pressure projects.

    Our worldwide client and partner network 

    Our partners in the Spyrosoft Group

    Software development for HR, education, geospatial services and more.

    Custom development of scalable e‑commerce solutions.

    Product design and digital product management.

    Embedded engineering for Industry 4.0, healthcare and automotive sectors.

    Salesforce development and consulting for global teams.

    codibly

    Energy software for renewables, eMobility and smart grids.

    Tech consulting and software support for robotics and chemical industries.

    Enterprise platforms for the automotive and mobility market.

    AdTech software for agencies, media firms and publishers.

    Our leadership team

    Partners who rely on our expertise

    Have a project in mind? Talk to us.

    Whether you’re just shaping an idea, ready to build something new or looking to improve an existing solution – we’re here to help. With a collaborative approach and years of hands-on experience, our team is ready to support you at every stage of your journey.

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        Talk to our core team:

        Poland


        HQ
        Nowy Targ 28
        50-141 Wrocław, Poland

        Contact

        Nordics


        Norway
        Lars Hilles Gate 30
        5008 Bergen

        Denmark
        Tuborgvej 5, 2900 Hellerup
        Copenhagen, Denmark

        Sweden
        Fredsgatan 1, 41107 Gothenburg, Sweden

        Contact

        Spyrosoft BSG Spółka Akcyjna z siedzibą we Wrocławiu, 50-141, plac Nowy Targ 28 numer KRS 0000602767, NIP 8971820046, REGON 363759034, kapitał zakładowy 10 000 000,00 PLN wpłacony w całości.