What is IBC?

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countdown to IBC!

IBC – meaning an International Broadcasting Convention is a world-class entertainment and technology conference that is a unique opportunity for industry networking and an outstanding learning experience as it offers a chance to listen to a huge number of inspirational speakers. Furthermore, it is an ideal place to get all the newest and most important business insights, tech news and trends but also build new partnerships.

This years’ edition takes place on 3-6 December in Amsterdam but those who don’t have a chance to attend in person can choose a digital event platform.

See BSG digital profile

The benefits of Attendance at the IBC show

First of all, the IBC show is a place where you can discover all the newest, game-changing innovations. You can attend plenty of presentations and conferences to broaden your industry knowledge and search through a wide range of technologies and services to find the ones that will help you reach your business goals. It is also a perfect occasion to build new connections and get some inspiration. Concluding, IBC is definitely a go to destination for all the key players in the industry.

Better Software Group at the IBC show

As Better Software Group is an integral part of the industry, we will be attending this year’s edition of the show. You can meet us at booth 5.F30.

Media City Bergen – Norwegian Media Cluster

Our daughter company – Better Software Group Norge, will be present at the Media City Bergen village, which is a shared cluster stand showcasing Norwegian media technology to a global market. MCB is a leading international hub for innovation and knowledge in media and media technology, that unites edge cutting and leading companies in the industry. You can find us there among companies such as Vimond, Wolftech, StormGeo, STADIEM, Sixty, Soundly, or Media Motor Europe, at booth 5.H56.

Read more about MCB at IBC >

What BSG will present at the IBC show

This time we want to focus on the business benefits that come from the development of three niche areas that we specialize in:

– Roku – Roku offers two disparate modes of channel development for VOD providers: the Roku Custom Development using Roku’s SDK and the Roku Direct Publisher method. The decision between the two largely determines the channel’s overall cost of development and go-to-market timeline. We became Roku’s official development partner in 2020. The demand for such service is increasing and we are glad that we are able to offer access to the platform to our partners.

– HbbTV applications – We offer HbbTV-optimized app design and development extended to an operator app variant. HbbTV allows the video content on TV to be complemented by an app displaying high-quality overlay content. This technology especially complements live streaming, e.g. we have recently built a solution for Euro 2020 in cooperation with Polish National Television and UEFA.

– Smart TV apps – our experienced teams deliver apps for Tizen and LG webOS operating systems. We meet Samsung and LG’s requirements and thanks to that we can successfully pass all of the verification process’. The most important benefits of Smart tv apps are that they allow companies to broaden their client reach and increase profits from advertisements. We have partnered over Smart TV app projects for customers such as Eleven Sports, Orange, Canal+, TVP, and more.

We work with companies from the media and broadcasting industry offering software integration services, team augmentation and technology consulting services. We focus on combining our passion for new technologies with utmost care for the aesthetics, usability of Video and Streaming projects, the user experience and the speed of developed applications.

Most of all, we area FRONTline for building BETTER solutions!



Meet us in Amsterdam!

We are excited to see you at the IBC show, you can find us at 5.F30 & 5.H56 booths.
Let us know if you are attending and let’s schedule a short call in digital or let’s meet at the IBC show!

We would gladly reach out and discuss the possibility of cooperation!