The AI industry is booming. With numerous AI tools enhancing the quality of video content, increasing viewer engagement, and optimizing user experience, the video streaming sector has reaped significant rewards from the growth of Artificial Intelligence.

Whether it’s through machine learning, natural language processing, or computer vision, AI is unlocking new possibilities that were previously unattainable. Video providers now can streamline video production, distribution, delivery, and monetization faster and more efficiently than ever before.

In this article, we will delve into the ways in which Artificial Intelligence is transforming the video streaming sector. We’ll explore how this cutting-edge technology is improving the production process for creators, and enhancing the streaming experience for users all over the world.

Let’s dig in!

AI Enhanced Audio

AI technology has opened up endless possibilities for audio production in the video streaming industry. Creators can now produce high-quality audio that is easily accessible and editable, regardless of whether they recorded it with professional equipment or not. This is thanks to advanced features such as automated captioning, custom sound effects, and voice adjustment capabilities.

Let’s take for example an AI-powered tool – Descript. With its advanced features, creators can now edit audio using a simple text editor. They can also easily remove pauses, adjust the volume of faintly audible words through automatic levelling, and many more.

Descript as well as other AI-supported audio production tools save creators significant time and effort, allowing them to focus on other aspects of their content creation.

Greater monetisation capabilities

In addition to enhancing the viewer experience, AI is revolutionizing the way video providers can generate revenue. Dynamic ad insertion enables video providers to deliver personalized ads in real-time, increasing the relevance of ads and, as result, boosting the effectiveness of ad campaigns.

But that’s not all! AI also offers the ability to analyze user data to identify patterns and trends in viewing behaviour, which can be used to adjust marketing strategies, and most importantly, maximize revenue potential.

Improving the Accessibility of Live Streaming

Live streaming has exploded in popularity in recent years. Events like concerts, sports games, and news broadcasts attract audiences from all over the world.

With AI-powered technologies, live streaming platforms can now offer better video and audio quality, real-time captions, and automatic translation into different languages. These advancements have made live streaming much more inclusive. They now allow individuals with different abilities and from different locations worldwide to enjoy live events without missing a single word.

Anti-bullying technology

Many live streams feature chats, which can be moderated by algorithms to detect and remove hate speech. These AI-powered anti-bullying tools are becoming increasingly important in the live-streaming industry because they prevent cyberbullying in real time. They provide a safer environment for creators as well as viewers.

For instance, Twitch’s AutoMod blocks inappropriate or harassing words that appear on the platform’s live-streaming chat. The tool has a customizable feature that enables streamers to filter messages that fall into one of four categories: discrimination, sexual content, hostility, and profanity. Only broadcasters have the ability to adjust these settings, as the dictionary for each level is managed by Twitch.

In addition to chat moderation, AI technology can also be used to detect cyberbullying in live videos. For instance, AI-powered algorithms can analyze video content in real-time and identify any signs of inappropriate behaviour. The system can also flag comments that appear under the video and notify moderators to review and take necessary actions.

AI That Maintains Eye Contact

Another fantastic AI tool that has emerged is Nvidia Eye Contact, which uses computer vision to adjust the eye gaze of live streamers (as well as video call participants). The technology creates the illusion of eye contact, making online communication feel more personal. For live streamers, this feature can greatly contribute to relationship building with their audiences as well as to creating more engaging and authentic live streaming experiences.

AI in Video on Demand

One of the most significant contributions of AI to VOD is content tagging and categorization. Using machine learning algorithms, videos can now be automatically sorted based on their genre, theme, and other characteristics, making it easier for viewers to discover content that suits their interests.

However, one of the most fascinating uses of AI in this area recently is the ability to automate this process. Dubbing is an essential part of VOD production, but the traditional method can be time-consuming and costly.

Deepdub is one of the companies that uses Artificial Intelligence to automate the dubbing process. Its end-to-end platform can decrease the time it takes to complete a dubbing project, allowing content owners and studios to have results in weeks instead of months. What also sets Deepdub apart is its ability to use just a few minutes of an actor’s voice to create a dubbed version that sounds more like the original. For us, this sounds like a real game-changer.

Ultra Fast Sum Up

In today’s fast-paced world, time is precious, and finding the right information quickly is crucial. This is where AI video summarization comes into play.

This advanced technology allows for the creation of brief video summaries in a form of text, providing a valuable time-saving tool for those seeking to quickly access the most relevant data. What’s great about this solution, is that it can be applied to a range of video content, including business video calls and presentations.

Traditional streaming uses AI too

Linear streaming, still used by many video providers is also using AI to increase viewers’ experience. And it’s not only about Dynamic Ad Insertion (DAI).

AI tools can analyze data such as user viewing behaviour, location, and time of day to create a personalized programming schedule. This means that each viewer can have a unique viewing experience, with programming that is tailored to their individual preferences.

AI that prevents the fraud

AI is playing a critical role in preventing fraud in the video streaming industry. Fraudulent activities are a significant concern for streaming providers and advertisers as they cause significant revenue loss. These algorithms play a crucial role in detecting suspicious behaviour patterns by analyzing vast amounts of data. They achieve this through techniques like facial recognition or by detecting multiple devices or locations used by VOD platform users.

AI can also help in the fight against ad fraud. Ad fraud is a prevalent issue in the advertising industry. It happens when the advertiser pays for an ad to be displayed, but the ad is shown to bots or automated programs. This practice artificially inflates the view count, leading to fraudulent charges for the advertiser.

To prevent this practice, streaming companies are using AI-based solutions that can identify and filter out bot traffic. By analyzing the traffic, AI can prevent bots from accessing the website. This approach guarantees that only real users are able to view the ads.

Enhanced CDN

CDN (Content Delivery Network) is a crucial component of video streaming, responsible for delivering video content from the source server to the user’s device, ensuring a smooth streaming experience without buffering, latency, or interruptions.

However, with the growing demand for high-quality video content, the complexity of CDN has also increased. Fortunately, AI technology is enabling video providers to improve content delivery quality, optimize bandwidth usage, and reduce costs.

How? For example, by predicting what video content users are most likely to watch and preloading that content in their cache. Moreover, AI algorithms can dynamically adjust the video bitrate based on a user’s internet speed, ensuring uninterrupted streaming without any lagging.

Final Words on AI in Video Streaming Industry

AI is revolutionizing the video-streaming industry in many ways. Content tagging, categorization, personalized programming, and dynamic ad insertion are just the starting points. As the industry continues to evolve, it’s evident that this cutting-edge will play a crucial role in the video sector.

With the help of AI, creators worldwide, both big and small, can save time, increase efficiency, and speed up the production process. It’s exciting to see how far this technology will take the video-streaming industry in the future.