Bring interactive TV to life without the technical headaches
HbbTV is the fastest way to make your broadcast content more interactive, connected, and engaging, directly on the viewer’s TV screen. But turning that idea into a reliable, certified app that works across countless TV models? That’s where most projects get stuck.
We help broadcasters, content owners and platform providers build HbbTV apps that just work – no surprises, no compatibility issues, no endless testing cycles.
What we do
We provide complete HbbTV app development from concept to certification:
End-to-end design, development and testing
Support for HbbTV 1.5, 2.0.x and newer versions
Device compatibility testing in our in-house Smart TV & HbbTV Lab
Seamless integration with your broadcast, OTT and backend systems
UI/UX designed specifically for remote control navigation and TV interfaces
Certification, technical support and updates after launch
Quick troubleshooting and support
Integration with advertising platforms
Key features of the HbbTV Standard
Business-neutral, open technology platform
Combines broadcast and broadband content seamlessly
HTML5 and JavaScript based, with integration of DRM
Supports terrestrial, satellite, and cable networks
Why HbbTV still matters
Millions of TVs in Europe support HbbTV, yet many apps fail to meet expectations – they struggle with compatibility, poor performance, or confusing interfaces. Our job is to help you avoid those risks entirely.
We focus on building HbbTV apps that are reliable, easy to navigate and designed to keep your viewers engaged – not just apps that pass certification, but ones that work where it really matters: in your audience’s living room.
Benefits of HbbTV App Development
Access to millions of devices
More engaged viewers
Extended monetisation options
No need for additional devices
Smooth integration with broadcast and OTT systems
Competitive advantage
Future-proof technology
Faster time to market
Read more about the HbbTV topic on our blog!
HbbTV App Development – everything you should know
Explore HbbTV app development, merging broadcast and broadband for interactive TV with on-demand content, targeted ads, and live engagement.
The Importance of UX in HbbTV app development
HbbTV plays a significant role in the interactiveness and content enrichement. Care for UX makes it shine, but why?
HbbTV: What’s In It for Broadcasters and Advertisers
HbbTV offers a range of benefits for both broadcasters and advertisers. In this article, we look at the possibilities of HbbTV for both sides.
Let's build a top-level HbbTV App together!
Tell us about your project – we’ll show you how our expertise in HbbTV development can speed up your roadmap and enhance the viewer experience.
FAQ
HbbTV is a standard, but device behaviour still varies by brand, model and software version. That’s why we always test apps on real devices, across different generations of Smart TVs, to make sure your app works reliably for your audience.
We work with HbbTV 1.5, 2.0.x and newer versions. If your project targets a specific market or broadcaster requirement, we’ll help you choose the right technical approach.
You can provide interactive overlays, catch-up TV, video on demand, real-time information, targeted ads, or hybrid broadcast/OTT services – all accessible directly through the TV screen.
No. If the viewer’s TV supports HbbTV (and most modern TVs in Europe do), they can access your app with a standard remote – no additional devices or downloads required.
Yes. We can connect your HbbTV app to your current backend, content management system, or streaming infrastructure. We make sure your broadcast and OTT services work together, so viewers get a seamless experience.