These challenges slowing you down?Let’s change that

Monetisation beyond traditional ad workflows
Increasing revenue requires more than optimising player-side advertising. We focus on control earlier in the pipeline, closer to the signal itself.

Connecting video platforms with commerce and user behaviour
Shoppable video only works when it fits how users actually watch and interact, not when it disrupts the experience.

Managing complexity in live broadcast environments
Live production is becoming harder to manage. More feeds, more systems and more dependencies require real-time coordination.

Launching new content formats without long time-to-market
New formats like micro-drama are growing fast, but building platforms from scratch slows everything down. Speed matters.
This year we focus on
Signal-level ad replacement
Most ad tech operates too late in the pipeline.
We focus on controlling ads directly at the broadcast signal level, enabling real-time replacement, regional targeting and better monetisation without rebuilding distribution layers.
Event signalmanagement
Live production is becoming increasingly complex.
We support broadcasters in managing signals, markers and workflows in real time, especially in high-pressure live environments.
Micro-dramaplatforms
Short-form storytelling is no longer just social content.
We help launch micro-drama platforms with mobile-first UX, fast content onboarding and built-in monetisation, without building everything from
scratch.
AI and contentverification
AI-generated content is growing fast, but so are concerns around trust.
We focus on tools and workflows that help platforms maintain control, verification and compliance.
Shoppablevideo
Connecting content with commerce only works when the experience is seamless.
We focus on solutions where video and commerce work together naturally, based on real user behaviour, with purchase flows that feel like part of the viewing experience, not an add-on.
Professional services for complex media challenges
We bring in senior experts and solution architects to analyse existing systems, identify gaps and design practical solutions for complex media environments.
Meet the team

Bart LoziaCEO
Bart has been leading Spyrosoft BSG as CEO for many years, bringing extensive experience in building solid and scalable streaming platforms. With a strong technical background, he understands the industry from both a strategic and engineering perspective.

Slawomir Piwkoco-CEO
Slawomir leverages nearly 30 years of experience to drive business growth, shape strategic initiatives, and align technology with market needs, ensuring innovation, efficiency, and long-term success.
Let’s meet at NAB
If you’re attending NAB and working on any of these areas, we’d be happy to exchange insights and experiences.














