Turn broadcast context into ad revenue
BSG MetaDAI is an EPG-driven dynamic ad targeting system built for the largest broadcasters in Europe – and ready for you.
It uses IAB taxonomy classification to deliver hyper-targeted, context-aware ads that go far beyond traditional SCTE-35 triggers or static schedules.
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How it works
Broadcaster Activation
Selects an advertising segment linked to specific EPG and IAB categories, such as sports, cooking, travel, or automotive content for targeted audience reach.
Operator Refinement
Adjusts targeting parameters like region, audience profile, or subscription tier, and can update creatives while keeping the original targeting logic intact.
Dynamic Delivery
Ads are inserted in real time across different platforms, ensuring relevance for each audience group without altering the main content feed.
Who benefits from BSG MetaDAI?
Broadcasters
Gain full control over ad context while unlocking new monetisation streams.
Operators
Refine campaigns for their audience, improving ad relevance and performance.
Advertisers
Reach exactly the right viewers at exactly the right moment.
What makes BSG MetaDAI different?
A broadcaster–operator ad targeting solution designed for precision, flexibility and revenue growth.
Precision context targeting
Automatically map EPG programme descriptions to IAB categories such as Sports, Automotive, Travel, or Food & Drink for precise ad relevance.
Broadcaster + Operator collaboration
Activate ad segments at the broadcaster level, with operators refining targeting by region, audience tier, or demographic profile.
Dynamic Creative Optimisation (DCO)
Adapt ad creatives instantly based on viewer behaviour, device type, or location for maximum engagement.
Flexible campaign management
Create, replace, or remove ad triggers instantly using EPG metadata, ensuring agile campaign control.
Regional targeting at scale
Deliver different creatives across satellite, cable and OTT platforms without altering the core feed.
Campaign performance analytics
Use advanced reporting and attribution tracking to measure ROI and optimise campaigns in real time.
24/7 reliability
Benefit from full infrastructure monitoring, live-event support and rapid technical response around the clock.
Seamless multi-platform integration
Operate effortlessly across satellite, cable and OTT distribution without impacting the main content feed.
What we deliver
End-to-end delivery & support
We take full ownership of application maintenance, feature development and infrastructure operations, ensuring consistent reliability, seamless scalability and rapid adaptation to changing business requirements.
Advanced targeting capabilities
Our system automatically maps EPG program descriptions to IAB categories, enables broadcaster-defined segments with operator-level refinement and supports regional targeting with multi-operator coordination from a single content feed.
Real-time campaign control
We enable on-the-fly creation, replacement and removal of ad triggers directly from EPG metadata, deliver dynamic creative optimisation based on viewer behaviour, device type, or context and provide live monitoring with adaptive rule changes.
Performance & monetisation tools
The platform offers detailed campaign analytics with ROI tracking, unlocks new revenue streams through premium slot sales and segment-based pricing and supports dynamic upselling during active campaigns.
Revenue opportunities for broadcasters & operators
Combine EPG metadata with IAB classification to deliver ads perfectly matched to both content and viewer profiles – without relying on SCTE-35 or rigid schedules.
Serve different ads for different regions or audience groups without altering the main video feed.
Activate, adjust, or replace ads mid-broadcast based on live audience data and program context.
Sell premium ad slots, apply differentiated pricing for specific segments and boost ad inventory value with context-based insertions.
Let broadcasters define targeting logic while giving operators the ability to refine creatives and campaign parameters.
Ready to take control of your ad targeting?
FAQ
BSG MetaDAI is an EPG-driven dynamic ad targeting system that uses IAB content classification to deliver hyper-targeted ads in real time. It allows broadcasters and operators to control ad context, creative delivery and audience targeting without changing the main content feed.
Traditional SCTE-35 triggers and fixed schedules are limited to predefined breaks and generic targeting. BSG MetaDAI goes further by mapping EPG metadata to IAB categories, enabling context-based targeting and creative optimisation during live broadcasts.
No. BSG MetaDAI operates in the broadcaster–operator communication layer, integrating with existing infrastructure and workflows. It enhances your current ad delivery process without requiring major technical changes.
Yes. You can serve different creatives to specific regions, audience tiers, or demographics across satellite, cable, and OTT platforms — all without altering your main content feed.
Absolutely. BSG MetaDAI allows you to adapt ad creatives in real time based on factors like viewer behaviour, device type, or location.
You get advanced campaign performance analytics, including impression counts, click-through rates (where applicable), engagement data and ROI attribution tracking.