VoD: Beyond Entertainment

While entertainment clearly accelerated the growth of VoD, as new use cases spring up like mushrooms. But at the same time, the medium is slowly morphing into a bona fide business opportunity – not only for the entertainment likes of Amazon, Netflix or Hulu but for any business looking for a way to capitalize on their valuable content, grow their audience and have a healthy passive income.…

Live streaming & VOD. Do you need both?

More dynamic, busy lifestyles and the growing demand for readily available content are among the main reasons for the rising popularity of streaming services. The emergence of streaming platforms has not only dramatically changed how people consume content, but also impacted how creators deliver the content to their target audiences. Video content can be offered as live streaming or VoD,…

Industry Trends Impacting the Future of VOD

While traditional TV is slowly losing its hold of the market, more and more viewers are turning to VOD for their watching habits. We present you the top trends that may shape the future of video on demand in 2019 and beyond. Interactive Video Productions Netflix’s recently dropped title Black Mirror: Bandersnatch is the platform’s first venture into the interactive video territory, and…

Better Software Group Rebrands to Spyrosoft BSG, Expanding Its Services Through Integration with Spyrosoft

Wroclaw, April 10, 2024 – Better Software Group (BSG), a provider of specialised solutions for the media and entertainment industry, announced its rebranding to Spyrosoft BSG, marking a significant phase in its ongoing two-year integration with the global technology company, Spyrosoft.  The move marks a natural progression for Better Software Group. It aims to leverage the shared strengths…

7 reasons why is sports streaming becoming so popular

People's viewing habits have changed significantly in recent years. This, of course, includes watching sports - we are already moving away from traditional TV broadcasts to the dynamic and accessible world of sports streaming. The live sports streaming market is on a trajectory to grow from $18.1 billion in 2020 to over $87.3 billion by 2028. This significant growth is made possible by the…

Why should streaming platforms adapt to changing viewing habits?

The once dominant model of linear TV, characterized by limited choices, is rapidly giving way to the personalized world of on-demand streaming. This shift, heavily influenced by changing viewing habits, gives them unprecedented freedom to choose what they watch, when they watch it, and on what device. However, it also poses a major challenge for streaming platforms. Viewers are becoming…

Better Software Group and Evergent Announce Partnership to Drive Enhanced Customer Experiences for Streaming and Digital Subscription Services

The partnership helps enable business growth and advanced subscriber management for media and entertainment companies. 05.12.2023, Wrocław – Better Software Group and Evergent, a customer management and monetization leader for streaming and digital subscription businesses, announce a new partnership to enhance customer experiences across the digital media and entertainment landscape. The…

5 Customer Retention Strategies for OTT Platform

Are you trying to keep viewers engaged on your OTT platform? You are not alone. In today's crowded streaming market, it's hard to stand out, and even harder to retain viewers. In this article, we'll share with you the top 5 customer retention strategies that really work in the OTT space. These are proven methods that have helped platforms maintain viewer engagement and loyalty. What is the…

Exploring YouTube Alternatives: Expand Your Video Content Strategy in 2024

In the vast world of online content creation, YouTube has long reigned as the platform where you can share videos with audiences worldwide. With billions of monthly users and countless hours of content uploaded every minute, it's no wonder that YouTube has become the undisputed leader. However, content creators are increasingly looking for alternatives, due to various restrictions. Read our…

Highlights from IBC 2023: exploring the latest trends

A couple of weeks ago, we had the pleasure of participating in the International Broadcasting Convention, a major event in the media, entertainment, and technology industry. This gathering brought together leading minds and key players from various tech sectors, companies, and initiatives to celebrate their latest achievements, share insights, and foster new business connections. In this article,…