What Does the Future Hold for Linear Broadcasters?

The advent of various VOD services has profoundly changed consumer habits and expectations. The availability of content has changed so much that the traditional, linear TV stations are slowly becoming irrelevant and losing their appeal to the average, tech-savvy consumer. Apart from the vicarious experience of watching and experiencing an episode in unison, there is hardly any reason for people…

BSG’s highlights at IBC2019

IBC is a five-day media, entertainment and technology conference gathering 1,700 visitors from across the globe. Attending the event gives a unique opportunity to learn from an outstanding line-up of over 300 inspirational speakers, with the additional benefit of fantastic networking opportunities to shape the future of digital media. IBC (full name International Broadcasting Convention), through…

Video Industry Trends in the Nordics

The growing digital media consumption around the globe clearly indicates the decline of linear television and a looming paradigm shift in the role of video in people’s lives. Broadcasters are becoming increasingly digital and mobile, while consumers are becoming more discerning and conscious. This trend is hardly a surprise, but certain regions like the Nordics register exceptional levels of…

How to Monetize Your Video Content? Part 2

In the first part of our review of various video monetization opportunities we mostly focused on the programmatic methods. YouTube ads, pay-per-view and independent advertising on demand platforms allow content creators to integrate a number of independent ad servers for increased flexibility and control. But monetizing your high-quality video content can also be done through more direct,…

How to Monetize Your Video Content? Part 1

When YouTube launched in 2005 it completely revolutionized how people discovered and watched online video content. Conversely – it also changed how videos were created and distributed around the web. The platform’s founders may not have fully envisioned what behemoth of a medium their brainchild would become in less than a decade, but Google apparently did, acquiring it in a mind-boggling US$1.65…

How 5G may change the TV industry

News about 5G and its capabilities paint vivid pictures in peoples’ minds: the promise of new level mobile networking is tantalizing: blazing fast data downloads and uploads, wider coverage and more stable connections. While 5G is clearly an upgrade to the ubiquitous, household 3G, 3.5G and 4G standards, the actual applications of the 5G technology go far beyond mobiles. In fact, during a San…

Indian Video Revolution vs Europe

Of all the different types of content available for internet users today, video reigns supreme. The medium owes its massive popularity to a number of factors: it has a huge reach, it’s easy to consume on mobile devices, and it appeals to people of all facets of life and ages. A recent study conducted by Google discovered that approximately 40% of millennials find video to be a trusted…

How personalization could revolutionize video content

With proliferation of various media devices and streaming platforms, video consumption has become a very individual experience – a far cry from what the traditional, linear TV got us used to. This shift not only impacts how and where people watch video, but also how the content is delivered. Modern technology allows to display personalized video and ads to each person. In this way content…

Canal Digital chooses Better Software Group

Canal Digital AS is the leading satellite TV distributor in the Nordics, serving close to 900.000 households in Norway, Sweden, Denmark, and Finland. The service portfolio comprises more than 130 linear TV channels distributed over satellite as well as an interactive streaming service delivered over the internet. We use modern technology and have a pragmatic attitude towards utilizing new…