Would You Rather Quit Beef for Life or Never Watch Netflix Again? How Streaming Affects Climate Change


Canceled holiday trips, postponed music festivals, closed cinemas, lost jobs, suspended contracts and stringent social distancing rules in full swing – these are just a few examples of the grim consequences of COVID-19. The virus has spared no one,…

Swirling Rumors Around the Newest Chromecast – What to Expect


The first-generation Google Chromecast launched on July 24, 2013, and almost immediately took the video streaming market by storm. With over 55m units sold around the world to date, this simple dongle may very likely be the most successful hardware…

OTT and Sports = A Match Made in Heaven?


The internet has enabled completely new ways to deliver high resolution content and allowed better advertising opportunities for publishers and advertisers alike. But over-the-top (OTT) platforms gain popularity also because they are redefining…

Clutch Awards: Better Software Group Named Top Poland Developer


We're excited to announce that Better Software Group has been named a leader in Clutch's report on the TOP B2B companies in Poland! At Better Software Group we specialize in custom TV apps and UX/UI design for multiple platforms and all types of…

Better Software Group Proudly Joins The Mixpanel Collective


Founded by Suhail Doshi and Tim Trefren in 2009, Mixpanel is a self-serve analytics platform that supports data-driven decision-making for digital products. It offers web and mobile application developers a way to track and better understand the…

Lockdown Streaming – How The Virus Shapes Viewing Habits


Understanding the viewing habits of modern users is a prerequisite to correctly catering to their needs. Much has changed since people watched their favorite shows and daily news on linear TV, regularly gathering in front of the screen (or, shall we…

How Streaming Video Providers Fight Against Piracy


No matter how advanced streaming platforms are, video piracy continues to be a problem. However, it may not be exactly the kind of piracy we know from the past – illegal DivX downloads, torrents and P2P services. Instead, today’s piracy has morphed…

Launching a Video Service: Build Your Own Platform from Scratch or Use a Ready Solution?


With a 72.4% growth between 2018 and 2019, video streaming is going big. The trend was recently boosted by the lockdown and mobility restrictions due to the COVID-19 epidemic, but is expected to continue far beyond 2020. One thing is certain: video…

Automatic Content Enrichment – Artificial Intelligence in Video


Name of the project: Automatic Content Enrichment Creators: Better Software Group & Warsaw University of Technology Project timeframe: Project completion and first implementations are planned for the beginning of Q1 2020. Project objective Our…

How COVID-19 might influence on the OTT industry


The COVID-19 situation is bound to throw a wrench into the global economy, taking its toll in the form of business closures, sweeping redundancies, human dramas and growth in social problems. But the effects of the pandemic are far-reaching and…