Personalization As a Tool to Retain Users of Your VOD/OTT Service

The explosive growth of VOD and imminent saturation of the market is putting higher pressure on VOD platforms to stand out and get ahead of the competition. With so much content to choose from, subscription fatigue and the lack of long-term contracts, viewers have become whimsical. The cost of switching is so low they can cancel or slip to another platform without thinking twice. VOD…

Everything You Need to Know About VOD/OTT Advertising

VOD, embraced by media companies and consumers worldwide, has become the go-to way people consume content nowadays. It enables users to watch series and movies across many different types of screens with no cable or satellite subscription required. The advent of streaming media has not only transformed how people consume content – it has also revolutionized how advertisers reach a new, unique…

VOD Development Academy

VOD Development Academy What is it? The VOD Development Academy was created in order to share our knowledge with others and help them succeed in their pursuit of a new career path. Its main purpose is to educate developers who are looking to acquire new application development skills in the video/OTT industry for various platforms. We made the adaptation process…

Intuitive VOD App for Kids on Roku

VOD App for KidsAn easy-to-use application on Roku that adjusts the content to the child's age. What: VOD app Client: Under NDA Platforms: Roku TV Release date: 2021 About client's companyThe project was created for a Nordic company with many years of working in the video industry. They provide their partners with a combination of…

VOD and OTT Are Not the Same and Here’s Why

Anyone remotely familiar with streaming platforms has probably heard the ubiquitous three-letter-acronyms OTT and VOD. Many people use these terms interchangeably when discussing various streaming technologies and platforms, but are they the same? What do they really mean? And, most importantly, are you using these terms correctly?  In this short article, we set the record straight and answer…

How to Launch Your VOD Platform With VOD Software

According to the reports, the number of Video on demand (VOD) subscriptions for the global market was at $24.9 Billion in 2019 and is expected to scale up to $32.3 Billion by 2025. No wonder the VOD became so popular—people want to watch what they like, how they like and when they like. Even though traditional TV is still popular, video on demand has become the new normal. So the supply increases…

What the SVoD Statistics Say About the Future of Television

The numbers speak for themselves: the popularity of SVoD services is on the rise. The trend is expected to continue into the 2020s, and the reasons are plenty: changing consumer habits, convenience and affordability. The switch to SVoD is inevitable and constitutes a natural step in the development of media consumption habits. Streaming services like Netflix, Amazon Prime or HBO Go have not only…

VoD: Beyond Entertainment

While entertainment clearly accelerated the growth of VoD, as new use cases spring up like mushrooms. But at the same time, the medium is slowly morphing into a bona fide business opportunity – not only for the entertainment likes of Amazon, Netflix or Hulu but for any business looking for a way to capitalize on their valuable content, grow their audience and have a healthy passive income. SVOD…

Live streaming & VOD. Do you need both?

More dynamic, busy lifestyles and the growing demand for readily available content are among the main reasons for the rising popularity of streaming services. The emergence of streaming platforms has not only dramatically changed how people consume content, but also impacted how creators deliver the content to their target audiences. Video content can be offered as live streaming or VoD, and…

Industry Trends Impacting the Future of VOD

While traditional TV is slowly losing its hold of the market, more and more viewers are turning to VOD for their watching habits. We present you the top trends that may shape the future of video on demand in 2019 and beyond. Interactive Video Productions Netflix’s recently dropped title Black Mirror: Bandersnatch is the platform’s first venture into the interactive video territory, and may soon…